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Every exhibition year built on the last — a documented history of growth, innovation and trust that IGEN World carries forward today.
A defining moment in the evolution of ICE unfolded in 2006, when the exhibition partnered with Tata Sky, one of India’s most revolutionary DTH brands. The entrance, designed in Tata Sky’s signature colours, welcomed crowds with a sense of freshness and modernity—reflecting the brand’s promise of transforming home entertainment. Visitors walked into an experience that blended technology, lifestyle, and vibrant consumer engagement, making 2006 a landmark year where ICE showcased its growing ability to bring iconic brands and eager audiences together under one grand platform.
A vibrant chapter in the journey of ICE unfolded in 2007, when the exhibition embraced a bold new identity inspired by music, colour, and creative expression. Partnering with Radio Indigo 91.9, the event welcomed visitors through an artistic entrance filled with sketches, vivid graphics, and a striking purple theme that set the mood instantly. As attendees stepped onto the green walkway and entered the hall, the atmosphere reflected ICE’s commitment to reimagining consumer experiences—blending culture, lifestyle, and innovation in a way that made 2007 one of its most memorable showcases.
Three decades of repeat investment from India's biggest names is the clearest proof of ICE Mega Expo's exhibition value.
₹48 Lakhs ($57,831) invested by Škoda BRAND for the Brand Promotions and Sales Growth of Škoda BRAND & Škoda PRODUCTS at ICE EXHIBITIONS
Škoda commanded an elegant presence at the ICE Mega Expo, showcasing its legacy of precision engineering and smarter mobility. A strategic investment of ₹48 lakhs allowed the automotive leader to deepen buyer trust and expand its regional market footprint. At the ICE Mega Expo, Škoda stood out with an air of quiet confidence, showcasing a legacy shaped by precision engineering and long-standing trust. Visitors were drawn to Škoda’s understated sophistication—cars crafted with purpose, practicality, and dependable performance. Every detail echoed the brand’s belief in smarter, simpler mobility, where innovation supports real-world needs. The experience at the ICE Mega Expo reinforced what customers value most: with Škoda, peace of mind is not a promise, but a standard delivered on every Journey.
₹48 Lakhs ($57,831) invested by Prestige BRAND for the Brand Promotions and Sales Growth of Prestige BRAND & Prestige PRODUCTS at ICE EXHIBITIONS
Prestige turned the ICE Mega Expo into a dynamic showcase of culinary innovation, capturing the attention of eager homemakers. Backed by a strategic investment of ₹48 lakhs, the brand successfully accelerated customer conversion and strengthened its marketplace leadership. The Prestige booth at ICE Mega Expo is bustling with enthusiastic shoppers exploring a wide range of cookware and kitchen appliances under strong promotional displays. The brand’s promise, “No one worries for a cheaper kitchen!”, reinforces exceptional value supported by attractive expo-exclusive offers. Customers eagerly examine premium pressure cookers, non-stick sets, and electric appliances while interacting with sales representatives for the best deals. The crowded counters and active product handling reflect rapid conversion and strong purchase intent fueled by competitive pricing. With consistent footfall and high sales velocity, Prestige stands out as a leading driver of huge sales for branded household products at the expo.
₹43.2 Lakhs ($52,048) invested by TVS Motor BRAND for the Brand Promotions and Sales Growth of TVS Motor BRAND & TVS Motor PRODUCTS at ICE EXHIBITIONS
TVS Motor redefined the future of urban mobility at the ICE Mega Expo, captivating commuters and automotive enthusiasts alike. Backed by a strategic investment of ₹43.2 lakhs, the brand seamlessly deepened consumer trust and reinforced its engineering excellence. The TVS Motor Company pavilion at the ICE Mega Expo stood out with its sleek, modern design and strong brand presence. Visitors were welcomed into a spacious, well-organized setup that reflected TVS’s commitment to engineering excellence and rider-centric innovation. The steady movement of attendees—ranging from enthusiasts to everyday commuters—highlighted the trust and recognition the brand commands. Engaging discussions around performance, reliability, and evolving mobility showcased TVS’s leadership in shaping the future of two-wheeler technology. The pavilion embodied the brand’s core promise: mobility that is intelligent, dependable, and crafted for today’s dynamic world.
₹48 Lakhs ($57,831) invested by Electrolux BRAND for the Brand Promotions and Sales Growth of Electrolux BRAND & Electrolux PRODUCTS at ICE EXHIBITIONS
Electrolux redefined modern household convenience at ICE Mega Expo, capturing the crowd's attention with its trusted range of washing systems and home solutions. A strategic investment of ₹48 lakhs successfully reinforced its commitment to reliable, practical innovation. The Electrolux at the ICE Mega Expo drew considerable interest as visitors gathered to explore the brand’s trusted range of home solutions. From dependable washing systems to thoughtfully designed appliances, attendees enjoyed a hands-on experience that reflected Electrolux’s focus on reliability and everyday ease. The steady interactions and genuine curiosity among visitors captured the expo’s true spirit—bringing practical innovation to life and helping families discover smarter ways to experience peace of mind.
VB World creates the experience. IGEN World extends it digitally—turning one event into 365 days of knowledge, visibility, networking and business opportunities across 60 GDP-impacting sectors.
A unified ecosystem for a stronger, smarter, more connected India.
The Physical Ecosystem
Brings people together through powerful live platforms that inspire, connect and create real-world opportunities.
Recognising leadership and excellence.
Driving industry conversations and thought leadership.
Showcasing products, services and innovations.
Turning discussions into measurable outcomes.
Physical ↔ Digital
A Continuous Journey
The Digital Ecosystem
Extends the reach, engagement and impact of VB World through year-round digital platforms.
From event to engagement. From conversations to collaborations. From presence to progress.
One Ecosystem.
Two Platforms.
Endless Opportunities.