From LG to Samsung, hundreds of leading brands have exhibited at ICE Mega Expo since 1994 — the legacy exhibition heritage now powering IGEN Expo's digital trade platform.
₹54 Lakhs ($65,060) invested by bicycle and lifestyle products BRAND for the Brand Promotions and Sales Growth of bicycle and lifestyle products BRAND & bicycle and lifestyle products PRODUCTS at ICE EXHIBITIONS
ICE Mega Expo provided a premier stage for the bicycle and lifestyle products segment, which captured massive consumer interest. Backed by a strategic investment of ₹54 lakhs, the showcase successfully accelerated high-volume retail transactions and built lasting brand loyalty. The bicycle and lifestyle products zone at ICE Mega Expo draws a lively crowd as visitors explore durable, India-made bikes and accessories showcased under strong brand displays. Families and enthusiasts gather around the exhibits, encouraged by expo-only discounts and promotional offers highlighted across the booth. Staff members assist customers with model comparisons and feature explanations, supporting confident buying decisions. The steady flow of visitors and visible excitement reflect growing demand for branded mobility products at competitive prices. With continuous engagement and strong conversion activity, this section contributes significantly to huge sales for branded products at the expo.
₹43.2 Lakhs ($52,048) invested by NEXT BRAND for the Brand Promotions and Sales Growth of NEXT BRAND & NEXT PRODUCTS at ICE EXHIBITIONS
NEXT energized the ICE Mega Expo by showcasing its premium lineup of household electronics, successfully turning high visitor footfall into remarkable sales momentum. A strategic investment of ₹43.2 lakhs allowed the brand to deepen customer trust and reinforce its market footprint. The NEXT booth at ICE Mega Expo showcases a wide selection of branded home appliances, from refrigerators to electronics, arranged against vibrant visual panels that capture visitor attention. Shoppers move through the spacious layout while staff engage in product discussions, highlighting key features and attractive expo-only savings. The bright orange-and-blue counters reinforce strong brand identity, helping customers easily navigate product categories. Steady footfall and attentive browsing signal strong purchase interest driven by value-packed offers. With clear branding, active assistance, and visible enthusiasm, the NEXT booth contributes significantly to the expo’s huge sales momentum for branded household products.
₹24 Lakhs ($28,916) invested by Reebok BRAND for the Brand Promotions and Sales Growth of Reebok BRAND & Reebok PRODUCTS at ICE EXHIBITIONS
Reebok energized the ICE Mega Expo by drawing fitness enthusiasts to its vibrant pavilion filled with trendy athletic footwear. This high-traffic showcase, backed by an investment of ₹24 lakhs, successfully amplified the brand's message of everyday confidence. The Reebok pavilion at the ICE Mega Expo drew a steady stream of visitors, all eager to explore the brand’s blend of style, comfort, and performance. From trendy footwear to modern athletic essentials, the booth created an energetic atmosphere that resonated with fitness enthusiasts and casual shoppers alike. The vibrant setup, engaging displays, and constant footfall highlighted Reebok’s strong appeal and reinforced its reputation as a brand that empowers movement and everyday confidence.
₹43.2 Lakhs ($52,048) invested by Wellsach BRAND for the Brand Promotions and Sales Growth of Wellsach BRAND & Wellsach PRODUCTS at ICE EXHIBITIONS
Wellsach stepped into the spotlight at ICE Mega Expo, capturing the hearts of footwear enthusiasts with its premium comfort and style. A strategic investment of ₹43.2 lakhs allowed the brand to amplify buyer engagement and elevate retail trust. The Wellsach footwear stall at the ICE Mega Expo quickly became one of the most crowded sections, drawing families and shoppers with its impressive range of stylish shoes and attractive discounts. The vibrant shelves, buzzing conversations, and continuous footfall reflected how strongly Wellsach resonates with everyday comfort seekers. With irresistible offers and a wide variety of designs, the brand succeeded in creating a lively shopping atmosphere that showcased its commitment to quality, value, and trust.
₹48 Lakhs ($57,831) invested by Red Chief, Khadim’s, and RD footwear BRAND for the Brand Promotions and Sales Growth of Red Chief, Khadim’s, and RD footwear BRAND & Red Chief, Khadim’s, and RD footwear PRODUCTS at ICE EXHIBITIONS
At the ICE Mega Expo, Red Chief, Khadim’s, and RD footwear captivated families and professionals alike by showcasing ultimate everyday reliability. Backed by a strategic investment of ₹48 lakhs, the vibrant showcase successfully deepened retail trust and accelerated marketplace connection. The Red Chief, Khadim’s, and RD footwear showcase by ID Commerce drew steady attention as shoppers paused to explore quality, comfort, and irresistible offers displayed across the vibrant stall. With neatly arranged shelves presenting every design with clarity, visitors compared styles, discovered value, and enjoyed an experience that felt genuinely rewarding. The warm, engaging setup transformed casual browsing into a moment of connection—where families, professionals, and everyday shoppers found footwear that matched their style and confidence. It wasn’t Iust a collection of shoes; it was a space where trusted brands met people seeking everyday reliability
₹43.2 Lakhs ($52,048) invested by Reid & Taylor BRAND for the Brand Promotions and Sales Growth of Reid & Taylor BRAND & Reid & Taylor PRODUCTS at ICE EXHIBITIONS
Reid & Taylor brought timeless sophistication to the ICE Mega Expo, captivating style-conscious visitors with its premium craftsmanship. A strategic investment of ₹43.2 lakhs allowed the heritage brand to celebrate fine tailoring and deepen customer engagement. Reid & Taylor at the ICE Mega Expo, stood out as a symbol of timeless sophistication and premium craftsmanship. With its elegant setup draped in rich fabrics and classic hues, the brand instantly drew visitors into a world where luxury meets precision. The poised visuals and refined textures showcased Reid & Taylor’s legacy of dressing the modern gentleman with confidence and class. Every detail of the pavilion echoed the brand’s commitment to excellence, making it a celebration of fine tailoring and enduring style in the heart of the expo.
Three decades of repeat investment from India's biggest names is the clearest proof of ICE Mega Expo's exhibition value.
₹48 Lakhs ($57,831) invested by Škoda BRAND for the Brand Promotions and Sales Growth of Škoda BRAND & Škoda PRODUCTS at ICE EXHIBITIONS
Škoda commanded an elegant presence at the ICE Mega Expo, showcasing its legacy of precision engineering and smarter mobility. A strategic investment of ₹48 lakhs allowed the automotive leader to deepen buyer trust and expand its regional market footprint. At the ICE Mega Expo, Škoda stood out with an air of quiet confidence, showcasing a legacy shaped by precision engineering and long-standing trust. Visitors were drawn to Škoda’s understated sophistication—cars crafted with purpose, practicality, and dependable performance. Every detail echoed the brand’s belief in smarter, simpler mobility, where innovation supports real-world needs. The experience at the ICE Mega Expo reinforced what customers value most: with Škoda, peace of mind is not a promise, but a standard delivered on every Journey.
₹48 Lakhs ($57,831) invested by Prestige BRAND for the Brand Promotions and Sales Growth of Prestige BRAND & Prestige PRODUCTS at ICE EXHIBITIONS
Prestige turned the ICE Mega Expo into a dynamic showcase of culinary innovation, capturing the attention of eager homemakers. Backed by a strategic investment of ₹48 lakhs, the brand successfully accelerated customer conversion and strengthened its marketplace leadership. The Prestige booth at ICE Mega Expo is bustling with enthusiastic shoppers exploring a wide range of cookware and kitchen appliances under strong promotional displays. The brand’s promise, “No one worries for a cheaper kitchen!”, reinforces exceptional value supported by attractive expo-exclusive offers. Customers eagerly examine premium pressure cookers, non-stick sets, and electric appliances while interacting with sales representatives for the best deals. The crowded counters and active product handling reflect rapid conversion and strong purchase intent fueled by competitive pricing. With consistent footfall and high sales velocity, Prestige stands out as a leading driver of huge sales for branded household products at the expo.
₹43.2 Lakhs ($52,048) invested by TVS Motor BRAND for the Brand Promotions and Sales Growth of TVS Motor BRAND & TVS Motor PRODUCTS at ICE EXHIBITIONS
TVS Motor redefined the future of urban mobility at the ICE Mega Expo, captivating commuters and automotive enthusiasts alike. Backed by a strategic investment of ₹43.2 lakhs, the brand seamlessly deepened consumer trust and reinforced its engineering excellence. The TVS Motor Company pavilion at the ICE Mega Expo stood out with its sleek, modern design and strong brand presence. Visitors were welcomed into a spacious, well-organized setup that reflected TVS’s commitment to engineering excellence and rider-centric innovation. The steady movement of attendees—ranging from enthusiasts to everyday commuters—highlighted the trust and recognition the brand commands. Engaging discussions around performance, reliability, and evolving mobility showcased TVS’s leadership in shaping the future of two-wheeler technology. The pavilion embodied the brand’s core promise: mobility that is intelligent, dependable, and crafted for today’s dynamic world.
₹48 Lakhs ($57,831) invested by Electrolux BRAND for the Brand Promotions and Sales Growth of Electrolux BRAND & Electrolux PRODUCTS at ICE EXHIBITIONS
Electrolux redefined modern household convenience at ICE Mega Expo, capturing the crowd's attention with its trusted range of washing systems and home solutions. A strategic investment of ₹48 lakhs successfully reinforced its commitment to reliable, practical innovation. The Electrolux at the ICE Mega Expo drew considerable interest as visitors gathered to explore the brand’s trusted range of home solutions. From dependable washing systems to thoughtfully designed appliances, attendees enjoyed a hands-on experience that reflected Electrolux’s focus on reliability and everyday ease. The steady interactions and genuine curiosity among visitors captured the expo’s true spirit—bringing practical innovation to life and helping families discover smarter ways to experience peace of mind.